A fruitful collaboration between our group and Josef Moran team at ISIS revealed another very promising aspect of strong coupling : we proved indeed that one can modify a chemical reaction by strongly coupling a vibrational mode of the reactant. The reaction slows down significantly and the relative change in the reaction rate under strong coupling depends on the Rabi splitting energy.
The work had been published in Angewandte Chemie and you can read it here or download it from our publications page.